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Setting up your profile

Creating a compelling profile on MentorCruise is essential to attracting the right mentees and establishing yourself as a credible mentor. Here's what you need to focus on:

Basic Setup

Profile picture

Upload a professional, high-quality photo that clearly shows your face. This helps mentees feel more connected and builds trust from the first interaction.

Good examples are here headshots or more casual portraits of you. We’ve found that the best images have you more or less directly face the camera with a smile.

AI images or pictures of yourself facing away are not recommended as they can feel untrustworthy. Cartoon or avatar images are generally disallowed on the platform.

Job Title, Company & Headline

Craft a clear, concise title that accurately reflects your expertise and what you can offer mentees. Make it specific enough to stand out but broad enough to attract your target audience. Company lines can also act as a form of social proof.

If you’re currently in a position without a formal title (entrepreneurs, freelancers, 
) it can be a good idea to use your latest job title, with past notable companies listed as “ex-[Company]”.

Avoid “hacks” in your job title & company lines – use the headline to convey more information instead.

  • Good: “Senior Product Manager at VISA”
  • Good: “Chief Consultant ex-Chase”
  • Bad: “PM at n/a”
  • Avoid: “Entrepreneur | Investor | Angel at Self”

Bio and Experience

Write a compelling bio that highlights your background, achievements, and areas of expertise. We find that a good bio covers the following, in this order:

  • A specific callout to the audience you’re looking to mentor.
    • “If you’re in <specific position> and are looking for <common goal>, I’m here to help you”
  • Describe in 2-3 sentences what your experience is
  • Describe in a paragraph how exactly you’re looking to help & work with mentees
  • Finish it with a clear CTA

Your “discoverability” section

List your key skills and areas of expertise in this section. Be specific and honest about what you can help with. This helps mentees quickly determine if you're the right fit for their needs.

We’re looking for anywhere between 12 and 25 skills listed. Too few and you’re not showing up in enough searches. Too many and you’re diluting your core experiences and what you stand for.

Avoid listing skills that you’re not an expert in and that don’t fit your core expertise. This can lead to our search algorithm not being able to show you in specific searches.

Create a mix of high-volume and low-difficulty keywords. Our tool will help you in picking these.

Ultimately, you’ll be able to look up your top skills in the analytics section of your dashboard, and will be able to make further changes based on that.

What role does an intro video play?

An intro video is one of the most powerful tools for creating an immediate, personal connection with potential mentees. While your profile text provides information, a video lets mentees see your personality, hear your voice, and get a genuine sense of who you are as a mentor. This human touch can be the deciding factor for someone choosing between multiple mentors.

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Since mentees often know very little about you beyond your credentials, a video serves as a crucial additional touchpoint. It builds trust and familiarity before they even reach out, making them more comfortable taking that first step to connect with you.

What to include in your 90-second intro video:

  1. Introduction (0-20 seconds): Start with a warm greeting, state your name, current role, and company. Briefly mention one or two notable achievements or experiences that establish credibility.
  2. Who you help (20-40 seconds): Clearly describe the type of mentees you work with and the specific challenges or goals you help them address. Be specific about your target audience.
  3. Your approach (40-70 seconds): Share your mentoring philosophy and what mentees can expect when working with you. Mention your communication style, typical session structure, or any unique aspects of your mentoring approach.
  4. Call to action (70-90 seconds): End with an encouraging invitation to reach out. Make it clear you're excited to help and guide them through the next steps of connecting with you.

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On this page

  • Basic Setup
  • Profile picture
  • Job Title, Company & Headline
  • Bio and Experience
  • Your “discoverability” section
  • What role does an intro video play?
  • What to include in your 90-second intro video: